Case Study: Enja Homes, 2022
Infusing creativity and culture to curate the perfect retreat
- + Brand Identity Design
- + Interior + Spatial Design
- + Communication Design
The Enja® brand identity design process consisted of in-depth analysis and case studies of top stay-cation entities worldwide, from hotels and rental property managers to in-app short-term rental platforms that offer property owners options of either self-service or end-to-end user management. The key to the Enja® brand identity was the ‘connection between luxury and nature’ concept. It is highlighted not only with the feather icon itself but also in the subtle brand colour pallette and minimalist brand system styling. Feathers are sacredly known to be a natural symbol of acknowledgement of wishes and desires, representing freedom and luxuries of the world.
The Enja® brand identity design process consisted of in-depth analysis and studies of top stay-cation entities worldwide, from hotels and rental property managers to in-app short-term rental platforms that offer property owners options of either self-service or end-to-end user management. The key to the Enja® brand identity was the “connection between luxury and nature” concept. it is highlighted not only with the feather icon itself but also in the subtle brand colour palette and minimalist brand system styling. feathers are sacredly known to be a natural symbol of acknowledgement of wishes and desires, representing freedom and luxuries of the world.
The Brand icon design emphasizes boldness, modernity, abstractness, and simplicity. It is the main element of our logo as its an abstract representation of the feather icon.
Enja Living® is a premium short-term rental property brand that connects travelers to some of the world’s most beautifully curated homes for an authentic destination experience.
Our locations are hand-picked by a team of discerning global travelers. The premises are designed
by award-winning architects and interior designers who have verified each unit and measured
each style against our 200-point quality checklist.
The Enja® Brand is infused with creativity and culture, celebrating the unique features of each
destination we enlist in our locations catalog. We take pride in our seamless check-ins and rapid
responses to queries, safety and security, with enhanced cleaning protocols aligned to the World
Health Organization Covid -19 Control Act.
The beauty of our services is the underlying cultural touch and the refined professionalism
sentiment to put people first
Enja® brand system is built to navigate our audience to‘connection between luxury and nature’ concept. This is highlighted not only with the brand visual elements alone but also with a minimalist neo-classic brand system approach.
Enja® brand system is built to navigate our audience to‘connection between luxury and nature’ concept. This is highlighted not only with the brand visual elements alone but also with a minimalist neo-classic brand system approach.
Online presence is here to enhance accessibility, streamline interactions, and elevate user engagement, ensuring seamless, real-time connectivity for a superior digital experience.
We designed this brand’s growth strategy to enhance visibility, strengthen engagement, and create lasting impact. Through strategic positioning, digital innovation, and market-driven solutions, we transformed its presence—ensuring scalability, relevance, and long-term success.
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