Case Study: Masshouse Live, 2024
Kenya's Premier Multi-Purpose Event Experience Center
- + Brand Identity Design
- + Arch Visualization
- + Communication Design
- + Marketing Design
Masshouse Live stands as a premier venue for unique, high-end events. Known for its forward-thinking approach, Masshouse
blends with immersive technology to create memorable event experiences. Our approach began with a comprehensive brand
strategy, establishing a unique identity that reflects the brand’s essence to redefining event hosting.
The project included a sleek website design and immersive 3D visuals to bring the venue’s essence to life. The website serves
as a streamlined platform with interactive tools that make event planning easy and engaging. The 3D visuals offer a vivid look
into the venue’s unique spaces, capturing the style and layout that set the venue apart. Every detail reflects the quality and
creative energy that define the Masshouse Live experience.
We set out to assess the rationale and extent for branding, noting the benefits of brand positioning strategy and unified design system to differentiate amongst competitors.
We carried out a brand audit to align Masshouse
Live’s identity with its vision, ensuring a strong market
position. This involved analyzing brand and business
objectives, defining audience segments, and
developing key personas to refine messaging and
engagement. A detailed competitor analysis identified
points of differentiation and set benchmarks against
global industry standards, uncovering opportunities
for growth and positioning.
An in-depth review of customer and stakeholder
interactions across various touchpoints shaped the
strategic direction. This informed the development of
the brand DNA, architecture, and unique value
proposition, ensuring a cohesive identity and a
seamless experience that reflects Masshouse Live’s
commitment to setting new standards in event
hosting and organization
An identity audit was conducted across all branding and communication touchpoints, aligning Masshouse Live’s visual and strategic direction with its core essence. This informed a cohesive identity system that reflects its unique positioning, creating an impactful brand experience.
MassHouse Live was conceived with the vision to elevate the event experience in
Nairobi and across Africa. The brand emerged from a desire to offer a dynamic,
versatile space that not only meets but exceeds the expectations of promoters,
artists, and event-goers alike.
Every detail, from the design of the venue to the curated experiences, is crafted
to provide a seamless, memorable environment. The space is more than just a
venue; it’s a platform where creativity and connection thrive, setting new
standards for event hosting and organization. MassHouse Live is a destination
where exceptional moments come to life, making every event an experience
worth memorable.
Our brand primary logo design is made from a custom M & H monogram continuously joint with breaks from the letter “M” giving an impression of letter “H” in the logo symbol mid-section. Our logo has three different forms, Wordmark, combination mark of logo and stacked Logo version.
Through advanced 3D rendering, spatial planning, and material simulations, our approach brought every detail to life, allowing for an informed decision-making and seamless project execution. By refining our visualization process, we achieved accuracy, efficiency, and a clear design narrative, ensuring that every space was both functional and aesthetically compelling
We had the privilege of leading the development of Masshouse Live’s website, creating a seamless platform from start to finish. Our focus was on user experience and intuitive design, ensuring easy navigation, real-time event updates, and optimized functionality for both organizers and attendees. Every detail was crafted to improve accessibility, streamline operations, and reflect the brand’s refined identity for a cohesive and engaging online presence.
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